Account-Based Revenue Growth

Your buyers don’t want more marketing or sales communication—they want relevance. Engage and convert ideal customers with account-based personalization across your buying committee.

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THE PROBLEM WE SOLVE

You Don’t Need More Leads.
You Need High-Intent Pipeline.

Most revenue teams waste time chasing MQLs that never convert. Sales, marketing, and customer teams operate in silos, creating inconsistent buyer experiences. The result? Low-quality leads, weak MQL to SQL conversion, stalled deals and frustrated teams.

Winalytics fixes this by helping you focus on what matters most: account-based personalization and a focus on in-market buying committees that turns relevance into high-intent leads, high-velocity deals, and more customers with a clear path to expansion.

what we do

Target Account Acquisition

Optimize MQL to SQL conversion to turn early-stage intent into real sales conversations.

  • Alignment on ICP fit plus MQL → SQL definitions
  • Account-level intent scoring to prioritize demand generation activities
  • Cross-channel ICP segment sprints to identify in-market accounts
  • AI-based personalization to convert in-market accounts to SQLs

An ICP segment, in-market focus optimizes account acquisition cost by ~47%

Account-Based Growth

A scalable, cross-functional approach to renew and expand ICP customer accounts.

  • Account-based, persona-specific messaging and content 
  • ICP segment versioning of language, peer name drops, and customer stories
  • White space, customer journey mapping to connect renewals and expansion
  • Coordinated plays across Marketing, Sales, and Account teams

Faster, more profitable growth with expansion revenue costing ~27% of net new revenue.

Account-Based Selling Skills

Upskill your teams to sell, renew, and expand into account-based, persona value

  • Build skills to multi-thread discovery, storytelling, and deal qualification
  • Leverage tech- and AI- to build skills and coaching into the flow of work
  • Connect your skills and enablement strategy to field performance
  • Develop role-specific coaching for SDRs, AEs, AMs, and CSMs

Account-based, continuous skills development for 15%-20% field performance gains

THE

DIFFERENCE

A Journey-First Framework to Engage and Convert More Ideal Customer Accounts

Winalytics replaces random acts of marketing and sales with a unified go-to-market approach centered on customer outcomes. Our approach creates one shared language—from demand gen to sales to accounts teams—so every touchpoint reinforces the same business impact.

Teams become aligned. Messaging becomes sharper. Pipeline becomes more predictable.

transformations

Trusted by Midmarket and Enterprise B2B
Teams Who Need Revenue Focus and Execution

We’ve partnered with hundreds of sales and marketing organizations to transform their GTM execution, accelerate their pipeline, and make revenue predictable.

Make Your GTM Motion Buyer-First, Aligned, and High-Converting

Let’s build a unified revenue strategy grounded in buyer goals—and teach your team how to execute it.

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