ACCOUNT BASED EXPANSION
Renew and Expand Your ICP Accounts
With Buyer-Relevant Experiences
Growth doesn’t come from random check-ins. It comes from orchestrated, account-specific journeys that reinforce value with every touch. Winalytics helps Marketing, Sales, and Customer teams engage as one to renew and expand ideal customers more predictably.
Book a Strategy SessionTHE PROBLEM
Expansion Revenue Stalls When Teams Don’t Align on Persona-Specific Messaging
Most post-sale motions lack consistency:
- Role-based buyer outcomes for AMs and CSMs
- Renewal + expansion messaging by persona
- Segment-based language your team can repeat consistently
What Account-Based Growth Is
A Unified, Persona-Based Approach
to Renewals and Expansion.
Account-Based Growth aligns your entire GTM team around:
- ICP-segmented customer language
- Persona-based value stories
- White space opportunity mapping
- Coordinated plays across Marketing, Sales, and Customer teams
Expansion revenue is ~27% the cost of net-new revenue — making ABG the highest ROI GTM motion.
what we do
How Winalytics Drives Faster, More Profitable Account Renewal and Expansion
Account-Based,
Persona-Specific Messaging
- Role-based buyer outcomes for AMs and CSMs
- Renewal + expansion messaging by persona
- Segment-based language your team can repeat consistently
ICP Segment Versioning
- Peer name drops by industry
- Customer story versioning by use case
- Proof points tied to each segment’s business priorities
White Space + Customer Journey Mapping
- Map adoption → value → expansion
- Identify unmet needs and cross-sell paths
- Connect your skills and enablement strategy to field performance
- Build proactive customer plays based on growth inflection points
Coordinated Plays
Across GTM
- Expansion sequences across marketing, AM, and CSM motions
- Triggered plays based on goals, usage, behavior, and timing
- Unified customer story from onboarding to renewal
A scalable system that increases renewal consistency and expands ICP accounts faster.
what you get
Account-Based Deliverables Built for Renewal and Expansion
Your teams leave with a complete Account-Based Growth system — including ICP-specific customer language, white space visibility, and coordinated renewal + expansion plays. Everything is built to create consistent value conversations across AM, CSM, Marketing, and Sales, so customer growth becomes predictable and scalable.
Deliverables List:
- ICP segment–specific customer messaging tied to outcomes, not features
- Persona-based value stories for renewal, adoption, and expansion motions
- Customer story + proof library versioned by industry, use case, and segment
- White space + value opportunity map across your customer lifecycle
- Customer journey map from onboarding → adoption → value → expansion
- Coordinated renewal + expansion playbooks across Marketing, AM, and CSM
- Trigger-based expansion sequences tied to goals, usage, and timing
- Cross-team operating rhythm for proactive customer engagement
- Customer growth dashboards to track renewals, expansion signals, and health
- Manager enablement to reinforce consistent renewal + expansion execution
credibility
The Impact of Coordinated, Account-Based Growth
- Higher renewal consistency from shared ICP and persona language
- 20%–40% improvement in expansion deal size through proactive value mapping
- Improved NRR driven by orchestrated customer plays
- Lower cost of revenue from expansion, at ~27% of net-new acquisition cost
- Stronger customer advocacy through role-based, relevant value stories
When every customer-facing team reinforces the same value story and proactively targets white space, renewals become predictable — and expansion accelerates with far less effort and cost.
Account-Based Growth
Is Right for You If…
- Renewals feel reactive instead of proactive
- Expansion depends too heavily on individual reps’ storytelling
- Messaging varies across AM, CSM, Marketing, and Sales
- You lack clear visibility into white space or growth opportunities
- You want a scalable way to grow ICP customers without increasing headcount
- Your teams need a unified customer journey that guides renewal + expansion plays
Ready to Turn Your Best Customers Into Your Fastest Growth Engine?
Let’s build an Account-Based Growth system that aligns your teams, strengthens renewals, and unlocks expansion across your ICP accounts.
Book a Strategy Session