The Winalytics Approach to Revenue Growth
Winalytics is your B2B revenue growth partner. We help you engage and convert more ideal customers with account-based personalization that multithreads your buying committee.
Most agencies start their growth work focused on your products or buyer personas. Our work starts with your buyer’s journey and then maps your buying committee to the key outcomes that will get this group to buy, expand, and evangelize your product and services.
point-of-view
Most growth teams are still organized around products, personas, and internal handoffs while buyers are making decisions around business goals, competing priorities, and peer social proof. That disconnect creates wasted pipeline, stalled deals, and inconsistent customer expansion.
Winalytics was built to close that gap. We help companies shift from product-led messaging to account-based value props that build a multi-stakeholder buyer journey, allowing marketing, sales, and customer success teams to work together to further the buyer’s goals.
what makes winalytics different
Buyer Journey first.
Product second.
Our work is built around account-based value props, a go-to-market framework that anchors each interaction on buyer outcomes and prioritizes buying committees over buyer personas. Rather than treating positioning, demand generation, sales execution, and customer expansion as separate projects, we connect them into a “go-to-market brain” that drives your revenue system.
Clarify the buyer outcomes you are best positioned to help advance
Translate those outcomes into account-based value with persona-specific messaging
Develop a messaging and content strategy to connect each buyer’s journey
Equip sales, marketing, and success with individual but aligned playbooks
Reinforce execution through training, coaching, and iteration
Meet the team behind Winalytics
Our team combines go-to-market strategy, revenue leadership, content, design, and enablement expertise to help clients translate buyer-centered thinking into repeatable growth.
Brent Keltner Ph.D.
President
Brent Keltner, Ph.D., is President of Winalytics and creator of Winalytics’ Journey First Growth methodology. His expertise is helping mid-market and enterprise customers accelerate account-based B2B growth in a range of mission-oriented verticals — including K12, higher education, human resources, healthcare — as well as for enterprise SaaS and service offerings.
Before starting Winalytics, Brent spent a decade as a revenue leader in enterprise to early-stage companies and ten years as a Ph.D. social scientist at Stanford and the RAND Corporation. He is the author of The Revenue Acceleration Playbook and Journey First Marketing, as well as articles published in CEOWorld, MarketingProfs, and MIT Sloan Management Review.
Rebecca Schuette
SVP of Marketing & Engagement Leader
Rebecca is an engagement leader and the SVP of Marketing at Winalytics, where she helps our clients with go-to-market strategy and value-based positioning to accelerate growth. With 25 years of experience in marketing and advertising, Rebecca is a revenue-focused marketer who believes that sales and marketing alignment is critical to driving growth.
Prior to Winalytics, Rebecca led marketing teams at multiple VC-backed startups and scaleups, where she doubled ARR in 18 months and helped a team successfully pivot from a direct to channel sales strategy, leading to 100% growth year over year. Previously, she oversaw advertising campaigns for major brands like Volkswagen of America and GMC.
Steve Brown
Fractional Sales Director
Steve leads many of Winalytics Repeatable Revenue engagements, partnering with CEOs and early revenue teams. His work focuses on accelerating 1st meetings and deal flow while identifying the fastest path to find, progress, and close more best buyers. Before joining Winalytics, Steve was a growth stage revenue leader with responsibilities for both sales and marketing at companies including Eduventures, Academica Group, and Jump Off Campus.
Steve’s direct clients have included NimblyWise, Plus Delta Partners, Pragya Technologies, the Solution Design Group, and Verificient Technologies.
Yan Gonzalez
Lead-Generation Specialist
Yan is responsible for developing and executing lead-generation campaigns for the company and its clients. She also oversees the company’s content calendar and develops content for clients, helping shape messaging that supports audience engagement and growth.
Her communication and marketing experience comes from working with entrepreneurs and organizations in higher education, NGOs, and food security. She has supported the implementation of email marketing and social media strategies designed to grow and strengthen digital communities.
Juan C. Romero
Lead Creative & Graphic Designer
Juan Carlos is a creative strategist and graphic designer, leading branding and graphic digital content development at Winalytics. His work focuses on combining visual storytelling with strategic design to create compelling assets that enhance engagement and strengthen brand identity across various industries.
Passionate about innovation, Juan Carlos is constantly exploring new ways to integrate artificial intelligence into design and creative workflows. He believes in leveraging AI to optimize efficiency, enhance creativity, and push the boundaries of visual communication. As Lead Creative & Graphic Designer at Winalytics, he focuses on crafting compelling visual assets that align with strategic goals and elevate brand presence.
Rigoberto G. Gomez
AI & Content Specialist
Rigoberto is a content creator at Winalytics, specializing in social media and training content. He combines video production, prompt engineering, and editorial expertise to craft targeted, high-impact content for diverse platforms.
With a keen eye for analytics-driven content optimization, Rigoberto ensures that every piece is both engaging and strategically aligned with audience needs. His work bridges creativity and data, leveraging AI-driven prompt design to enhance content performance.
Build a more aligned revenue organization
If your team needs stronger positioning, better buyer conversations, and more consistency across sales, marketing, and customer success, Winalytics can help.
let’s talk